Meet the Goal Strong Team
as coaches, we live by
the beliefs & the lifestyle
we teach our clients.
We take our goals seriously.
We live a lifestyle that supports our goals and a life we love. We train with intention, prioritize building muscle and our nutrition, and have the mindset to pursue what we want without constantly feeling like we have to choose between our goals and actually enjoying our lives.
But… fitness doesn’t get to run our lives.
We don’t abandon ourselves or our goals when life happens.
We know how to adjust, focus on what matters and keep moving forward without needing to be perfect.
But we understand that making progress doesn’t require being perfect, constantly doing more, eating less or putting your life on hold.
That’s the kind of fit lifestyle we coach our clients to build too — one that gets you results, supports the life you actually want to live and is sustainable enough to keep.
We’re not here to teach you how to
have more discipline.
We’re here to teach you how to live fit and have an above average & above average results.
FOUNDER OF GOAL STRONG SOCIETY
Hey, I’m Taylor!
I didn’t create Goal Strong because I had it all figured out.
I created it because I spent years doing all the things and never making progress.
For as long as I can remember, I was chasing skinny, always on a diet or restricting myself.
No matter how much weight I lost… it never felt like enough.
No matter how hard I tried… I never looked like I worked out.
It felt like I wouldn’t ever be able to make the progress I wanted to and be able to actually enjoy my life or eat food without guilt.
Until 6 years into my journey I realized that doing more, eating less and burning myself out was not the answer.
I knew something had to change.
I was able to lose 25+ lbs and I finally felt like i could make progress.
I thought I had it all figured out…
After years of pushing myself to the edge, I had finally found a sustainable approach.
I was fueling my body. I was training with intention. I had ditched the extremes and embraced structure that actually supported me.
But even with all of that — I still hit burnout.
Not because my plan was wrong… but because I ignored the stress I was holding, the pressure I was under, and the boundaries I wasn’t setting.
I kept going… until my body forced me to slow down.
Weight gain, insulin resistance, gut issues… it all hit me at once.
Not because I was under-eating or over-training — but because I had been living in overdrive for too long and pushing the limits.
That’s when I learned: Sustainability isn’t just what you do — it’s how you live.
Structure helps you make progress but recovery, boundaries, and nervous system regulation?
That’s what allows your body to actually trust you enough to respond.
And this is what I teach now.
A plan that’s strategic and sustainable – that creates real results.
That helps you get leaner, stronger, and more consistent — without burning out, spiralling, or starting over.
And most importantly… without the fear that slowing down means falling behind.
Because the goal isn’t to coast through life…
It’s to know how to train, fuel, recover, and lead yourself in a way that supports your goals and your life — with intention, structure, and peace of mind.
Registered Nurse, BScNursing, Macro Mentorship, OFNC, Health Mindset Coaching Certification
It’s not just me leading women
through the Goal Strong Method
Meet the team behind Goal Strong Society
Hey, I’m ashley!
A former hairdresser turned to a coach, I’ve dealt with a lot of the phases of health and experienced the struggles my clients are currently navigating.
For years, I thought more was always better. I was working out 6–7 days a week, under-eating to stay lean, buying every supplement on the market, obsessing over every bite of food, and still feeling frustrated in my own skin.
Social events made me anxious because I didn’t know how to enjoy myself without guilt. I looked like I had it together on the outside, but inside, I felt overwhelmed, restricted, and honestly... exhausted. My body eventually hit its breaking point. I developed thyroid issues and ended up gaining 25 pounds.
That’s when I hired my first coach, and everything changed.
I learned how to fuel my body, not just shrink it. I started eating enough, lifting with intention, and I fell back in love with carbs. I discovered that rest and recovery are just as important as hard workouts. And most of all, I realized this isn’t about being perfect, it’s about showing up with consistency and care. I finally felt strong, energized, and like myself again.
“Lets do the dang thing!”
but it wasn’t a straight line.
I gained the weight back when I stopped focusing on the habits that helped me thrive — and that’s when it truly clicked. This isn’t a quick fix. It’s a lifestyle. It’s about building a foundation of habits that support your body, your confidence, and your life for the long haul.
The transformation I experienced inspired me to take a course and become certified through OFNC. I knew I wanted to help other women break free from the same exhausting cycles I went through. Today, I coach women who are ready to ditch the all-or-nothing mindset, build real strength, and feel at home in their bodies again. My mission is to educate and empower you, so you can stop second-guessing yourself, take control of your health, and create lasting change that actually feels good to live.
Credentials: OFNC
Hey, I’m kelsey!
From Client to Coach.
I started with GSS in May 2024 as a client; specifically a mom desperately searching for a way to find herself again and get back into her fitness journey. Little did I know that signing up for coaching would completely change my life. Throughout my 1st year with GSS I lost 25 pounds, had a full body recomposition and was inspired to take my online fitness and nutrition certification so I could help other women achieve their goals.
A little about me personally, I’m a mama to two young boys (currently 4 and 5 years old), I live in Red Deer, AB, I run my own businesses and I teach dance two nights a week. I’m a former high school English teacher (among many other subjects), but I haven’t gone back to teaching since I had my own children. I have my 200hr Yoga Teacher Training and have been teaching yoga for over 9 years. I also work in the energy field of the spiritual realm, specifically certified in akashic records readings (which is an entire realm on its own, but think meditations, guided journeys, soul work, inner child healings, etc.) I’ve always had a passion for fitness, nutrition, wellness and teaching/educating, so being a coach is truly the best combination of all my passions combined.
I know how easy it is, especially in motherhood, to lose yourself in the chaos and busyness of everyday life.
I also know how hard it is to find the time for yourself and believe you’re worthy of that time. However, when I became a client of GSS I realized how truly important it was to take care of myself first and that’s why I’m here. To help other women find their why, to help them find and implement the strategies and structure they need to succeed and to help them overcome any limiting beliefs that are holding them back.
OFNC, Bachelor of Education
Credentials and Certifications
We can help you because we’ve been there.
We’ve gone all in… and burned out.
We’ve tracked every calorie, feared rest days, and punished ourselves for not being perfect.
We’ve binge-restricted, skipped meals, overtrained, and believed that shrinking ourselves would solve everything.
We’ve obsessed over the scale and let one “bad” day dictate our worth.
We thought the extreme way was the only way to get results.
But we’ve since learned:
You don’t need to work harder — you need to work on what’s actually holding you back and what actually works.
Here’s the truth…
That’s where the Goal Strong Mindset comes in. Before you can see the results, you have to break through the barriers:
The all-or-nothing thinking or perfectionist tendencies
The fear of slowing down and resting
The lack of understanding around food, fitness and your body
The belief that you’re not doing enough unless you’re doing everything
We’ve done that work ourselves and now, we coach women through it every single day.
The truth is, the workouts and macros only work when your mindset and lifestyle does too. We’re here to help you build the the foundation, embrace strategy, and build the self-respect you need to finally maintain the lifestyle and results you’ve been chasing.
Ready to Get
Goal Strong?
Choose the level of support that fits where you are right now — from personalized coaching to structured training in our coaching app.
Whether you want hands-on guidance with your training, nutrition and strategy or simply a plan you can trust and follow, we’ll help you make progress without making fitness your entire life.
Choose the support you need. Build the results you want. Learn how to keep them.
Goal Strong Signature Coaching
For the woman who wants more
than a workout plan.
Personalized coaching that brings together your training, nutrition, strategy and mindset so you can build muscle, lose body fat and create results you actually know how to maintain — without your goals taking over your life.
.
Goal Strong
Training App
For the woman who wants to move her body and needs a program built for building her glutes, arms and core.
Expert-designed strength training program with the structure and progression you need to build muscle and get stronger.
This is your moment.
You’ve tried going all in, stressing out and burning out.
You’ve tried the all-or-nothing.
You’ve done all the diets and challenges.
You know what it’s like to do the most… and still not feel your best.
But now?
You’re ready for a sustainable and strategic way to make your efforts count.
Apply for coaching and let’s build a woman you’re proud to be — with the structure, support, and mindset you need to sustain it.